I love clothes. I love getting dressed. I love observing what people choose to wear. I love how some of my closest friends express  their self-awareness and individuality through their carefully edited wardrobes, and others express it through an unselfconscious, thrown-together personal style. Because whether you like it or not, what you wear says something about who you are. I'm one of those people who relishes the opportunity to be deliberate about image.

Frocktober is a month-long campaign to raise money for ovarian cancer research. It involves being deliberate about what one wears for a cause greater than personal style. Throughout October I am going to wear a frock every day, and occasionally blog about the amazing women in my life and their style. Women's health is important because individual women are important.

Where do you come in? Donate $17 in support of this cause.

As you may know, my mother was diagnosed with breast cancer earlier this year. Thanks to early detection and amazing medical science, she is recovering well. Ovarian cancer is in the same family of cancers, but there is currently no early detection test. Let's make the world a better place by contributing to the Ovarian Cancer Research Foundation. I need 31 people (one for each day) to contribute $17 each in order to reach my target of $500. How could you say no? Donate here, or talk to me about giving me cash directly.